Google+ for Business: To Circle or Not to Circle?

 Demand and lead generation, Social media  No Responses »
May 012012
 

Google+ users will be familiar with the concept of Circles, which allow you to assign other Google+ users to any number of groups that you define. For instance, you might set up Circles for family, close friends, work colleagues, and businesses, and then share each of your posts with the appropriate Circle(s). You can circle another user first, in which case they may also include you in a Circle, or [...]

Posted by Sean Turner at 12:00  Tagged with: , , , ,

Color Me Impressed: Design and Color Blindness

 Accessibility, Design  3 Responses »
Apr 272012
 

Do you know how many of your customers and prospects are color blind? Estimates vary, but it’s thought that color blindness affects between 5% and 10% of the male population (it’s more common in men). In the USA alone, some 10,000,000 men are unable to see all colors correctly. Whichever country you’re in, a significant percentage of your target audience may have difficulty appreciating or even understanding your company’s materials, [...]

Posted by Sean Turner at 07:36  Tagged with: , , , ,

Customer Engagement and the Twitter User Experience

 Social media, Writing for social media  1 Response »
Mar 212012
 

How does your business use Twitter? Some companies think of it as just another marketing tool through which they can blast promotional messages. While that’s certainly one way to use Twitter, it’s perhaps not the smartest way and it may not do anything to improve engagement with your brand. Twitter gives your company a direct connection with customers and prospects, through which you can offer the kind of user experience [...]

Posted by Sean Turner at 21:15  Tagged with: , , ,

404 Errors: When Your Page Is Not Found

 User interface, Website, Writing for websites  No Responses »
Feb 282012
 

If a visitor to your website follows a broken link and gets the dreaded HTTP 404 message, what does that say to them about your website—and your business? Arriving at that error page creates frustration for the user and can diminish trust in your brand. After all, if your company can’t keep a simple link functioning, what else could go wrong? Locating Broken Links Evidence of broken links should be [...]

Posted by Sean Turner at 07:10  Tagged with: , , , , , , , ,

Video for the Web

 Digital media, Video  No Responses »
Feb 092012
 

Online video can be a great way to present information more persuasively than plain text. Recent studies in the US suggest that the average person spends far, far longer watching television than reading each day, and that approximately 100,000,000 Americans watch video online every day. As the cost of video production continues to fall, it’s becoming more viable for smaller companies to explore the use of video on their website—but [...]

Posted by Sean Turner at 21:14  Tagged with: , , ,
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