Online video can be a great way to present information more persuasively than plain text. Recent studies in the US suggest that the average person spends far, far longer watching television than reading each day, and that approximately 100,000,000 Americans watch video online every day. As the cost of video production continues to fall, it’s becoming more viable for smaller companies to explore the use of video on their website—but that doesn’t necessarily mean it will be effective. For instance, think about low-budget TV commercials [...]

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