How Effective are Your Landing Pages?

 Demand and lead generation, SEO, User interface, Website, Writing for websites  No Responses »
Jan 062012
 

How many times have you arrived on a page via search results, only to hit the Back button within seconds? Probably hundreds, or even thousands. You took one look at the page and could quickly tell it wasn’t what you wanted. Hopefully the important pages of your website are attracting highly qualified visitors who find value in your content, because those pages are well-optimized for the right SEO keywords. But that’s just the beginning, because you almost certainly want those visitors to do something after [...]

Posted by Sean Turner at 08:21  Tagged with: , , , , , ,

SEO: Keywords and Landing Pages

 Demand and lead generation, SEO, Writing, Writing for SEO  No Responses »
Dec 192011
 

When someone discovers your website via a search engine, you have only a few seconds to convince them to stay as they ask themselves, “Is this what I was looking for?” This marks the beginning of their user experience on your site, so hopefully your page will seem relevant to their search. But there’s little chance that experience will ever begin if your page lacks the necessary search engine optimization (SEO) to place it among the top search results. SEO requires careful selection and implementation [...]

Posted by Sean Turner at 21:52  Tagged with: , , ,

What’s Your Facebook Voice?

 Writing for social media  No Responses »
Nov 152011
 

By now, your business probably has a Facebook page. Why? Hopefully not just because “everyone else is doing it.” Used well, a Facebook page represents a great opportunity for businesses, yet it’s an opportunity that many seem to miss. Countless companies set up a Facebook page and then appear to forget about it, perhaps lacking the resources to maintain it. Others post only ‘one-way’ promotional messages about their business, inviting little or no interaction, which is really missing the point of social networks. Remember, You’re [...]

Posted by Sean Turner at 17:33  Tagged with: , , , ,

Keeping Web Text Short

 Writing, Writing for websites  No Responses »
Oct 312011
 

So, you’re looking at a page on your website, and you know the text is too long. How can you make the message more effective? For the purposes of this article, we’ll assume the page describes a product or service you want to promote, since that’s usually the kind of page on which you’ll need to avoid boring the reader if you want them to become a customer, but much of this article applies to almost any type of page. There are several reasons why [...]

Posted by Sean Turner at 21:45  Tagged with: , , ,

Dude, Where’s My Attention Span?

 Writing, Writing for websites  No Responses »
Oct 162011
 

You may have noticed that in the last decade or so, as the internet has become ever more pervasive in our lives, that your attention span is not what it used to be. These days, we’re surrounded by media distractions more than ever before. At one time, our major distraction was usually television or perhaps video games. Now we have a whole new online world to deal with, and it never seems to sleep. And since that world became accessible through our cellphones and other [...]

Posted by Sean Turner at 20:25  Tagged with: , , ,
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