When someone follows one of your hyperlinks, be it on a web page, in an email, in a social media post, or in a mobile app, that person is – perhaps without consciously thinking about it – trusting that the action they’re expecting will actually occur. If it doesn’t happen, they’ll probably feel frustrated, annoyed that their time is being wasted, and they’ll likely view your brand or business less positively than before – and you’ll need to earn back that little bit of trust [...]
How does your business use Twitter? Some companies think of it as just another marketing tool through which they can blast promotional messages. While that’s certainly one way to use Twitter, it’s perhaps not the smartest way and it may not do anything to improve engagement with your brand. Twitter gives your company a direct connection with customers and prospects, through which you can offer the kind of user experience that will build loyalty and trust—and ultimately more business. A recent study suggested that two [...]
By now, your business probably has a Facebook page. Why? Hopefully not just because “everyone else is doing it.” Used well, a Facebook page represents a great opportunity for businesses, yet it’s an opportunity that many seem to miss. Countless companies set up a Facebook page and then appear to forget about it, perhaps lacking the resources to maintain it. Others post only ‘one-way’ promotional messages about their business, inviting little or no interaction, which is really missing the point of social networks. Remember, You’re [...]
