So, you’re looking at a page on your website, and you know the text is too long. How can you make the message more effective? For the purposes of this article, we’ll assume the page describes a product or service you want to promote, since that’s usually the kind of page on which you’ll need to avoid boring the reader if you want them to become a customer, but much of this article applies to almost any type of page. There are several reasons why [...]
You may have noticed that in the last decade or so, as the internet has become ever more pervasive in our lives, that your attention span is not what it used to be. These days, we’re surrounded by media distractions more than ever before. At one time, our major distraction was usually television or perhaps video games. Now we have a whole new online world to deal with, and it never seems to sleep. And since that world became accessible through our cellphones and other [...]
