How Effective are Your Landing Pages?

 Demand and lead generation, SEO, User interface, Website, Writing for websites  No Responses »
Jan 062012
 

How many times have you arrived on a page via search results, only to hit the Back button within seconds? Probably hundreds, or even thousands. You took one look at the page and could quickly tell it wasn’t what you wanted. Hopefully the important pages of your website are attracting highly qualified visitors who find value in your content, because those pages are well-optimized for the right SEO keywords. But that’s just the beginning, because you almost certainly want those visitors to do something after [...]

Posted by Sean Turner at 08:21  Tagged with: , , , , , ,

Keeping Web Text Short

 Writing, Writing for websites  No Responses »
Oct 312011
 

So, you’re looking at a page on your website, and you know the text is too long. How can you make the message more effective? For the purposes of this article, we’ll assume the page describes a product or service you want to promote, since that’s usually the kind of page on which you’ll need to avoid boring the reader if you want them to become a customer, but much of this article applies to almost any type of page. There are several reasons why [...]

Posted by Sean Turner at 21:45  Tagged with: , , ,
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