Google+ users will be familiar with the concept of Circles, which allow you to assign other Google+ users to any number of groups that you define. For instance, you might set up Circles for family, close friends, work colleagues, and businesses, and then share each of your posts with the appropriate Circle(s). You can circle another user first, in which case they may also include you in a Circle, or they may circle you first, at which point you may choose to include them in [...]

 

Search is a major part of the online user experience, on the desktop and particularly on mobile devices. If your business’s website is not on page one of the search results for certain keywords, much of your potential audience may never discover your site to even begin the user experience you’ve worked hard to give them. SEO (Search Engine Optimization) is therefore important to your web marketing efforts, as is complementary SEM (Search Engine Marketing) if SEO doesn’t get you the ‘organic’ search rankings you [...]

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