Personas (short, descriptive examples of individuals) are commonly used in the advertising/marketing world and also in UX design – so they are especially useful when putting together a website that is primarily intended for marketing. But they’ll only be useful if you ask the right questions early on. When gathering requirements for a new website, the definition of personas for potential website visitors is important to help guide the entire project. Personas are a useful reference point at many stages of website projects, including: Needs [...]
