When someone follows one of your hyperlinks, be it on a web page, in an email, in a social media post, or in a mobile app, that person is – perhaps without consciously thinking about it – trusting that the action they’re expecting will actually occur. If it doesn’t happen, they’ll probably feel frustrated, annoyed that their time is being wasted, and they’ll likely view your brand or business less positively than before – and you’ll need to earn back that little bit of trust [...]
Although I’ve had no time to write a new article for A Better UX this month, here’s a piece I wrote for Thomson Reuters, published earlier this month. It’s pretty high-level stuff compared to articles on this blog, intended to give small businesses with limited resources a few tips to help assess and improve the general usability of their website, but I figured it was worth mentioning here. So here it is… “Fresh Eyes for Your Firm’s Website” I’ll post a new article here in [...]
If a visitor to your website follows a broken link and gets the dreaded HTTP 404 message, what does that say to them about your website—and your business? Arriving at that error page creates frustration for the user and can diminish trust in your brand. After all, if your company can’t keep a simple link functioning, what else could go wrong? Locating Broken Links Evidence of broken links should be easy to find in your website’s error logs, so hopefully you’ll know if 404 errors [...]
It’s easy for an ever-growing website to become a big mess. We’ve all seen them—sites that probably started out fine, but gradually began losing the plot as more and more features were bolted onto a structure that was never designed to accommodate or support those features. The architecture of any website that is likely to continually expand over a number of years obviously needs a lot of forethought. Not just because a poorly-planned website might become a maintenance headache for you, but also because it [...]
