Personas for a New Website: Asking the Right Questions

 Demand and lead generation, SEO, User interface, Website  2 Responses »
Jan 222013
 

Personas (short, descriptive examples of individuals) are commonly used in the advertising/marketing world and also in UX design – so they are especially useful when putting together a website that is primarily intended for marketing. But they’ll only be useful if you ask the right questions early on. When gathering requirements for a new website, the definition of personas for potential website visitors is important to help guide the entire project. Personas are a useful reference point at many stages of website projects, including: Needs [...]

Posted by Sean Turner at 21:30  Tagged with: , , , , , , ,

Fresh Eyes for Your Firm’s Website

 Quality Assurance, Testing, User interface  No Responses »
Jun 272012
 

Although I’ve had no time to write a new article for A Better UX this month, here’s a piece I wrote for Thomson Reuters, published earlier this month. It’s pretty high-level stuff compared to articles on this blog, intended to give small businesses with limited resources a few tips to help assess and improve the general usability of their website, but I figured it was worth mentioning here. So here it is… “Fresh Eyes for Your Firm’s Website” I’ll post a new article here in [...]

Posted by Sean Turner at 20:01  Tagged with: , , , , , ,

Planning a Scalable Website

 User interface, Website  4 Responses »
Nov 092011
 

It’s easy for an ever-growing website to become a big mess. We’ve all seen them—sites that probably started out fine, but gradually began losing the plot as more and more features were bolted onto a structure that was never designed to accommodate or support those features. The architecture of any website that is likely to continually expand over a number of years obviously needs a lot of forethought. Not just because a poorly-planned website might become a maintenance headache for you, but also because it [...]

Posted by Sean Turner at 21:20  Tagged with: , , , , ,
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