Do you know how many of your customers and prospects are color blind? Estimates vary, but it’s thought that color blindness affects between 5% and 10% of the male population (it’s more common in men). In the USA alone, some 10,000,000 men are unable to see all colors correctly. Whichever country you’re in, a significant percentage of your target audience may have difficulty appreciating or even understanding your company’s materials, due to the colors used. There are several types of color blindness. Total color blindness [...]