In the past decade, email, web, and other electronic forms of marketing have become the primary focus for many marketers—unsurprisingly, given the cost savings and improved tracking offered by these methods. But traditional print marketing such as direct mail campaigns certainly won’t disappear anytime soon, and can be used to encourage online or mobile engagement with your business. Let’s assume you already know who you could reach without direct mail—for instance, you can probably reach ‘web-savvy’ customers (e.g., those already shopping/paying online) electronically instead, if [...]