When someone discovers your website via a search engine, you have only a few seconds to convince them to stay as they ask themselves, “Is this what I was looking for?” This marks the beginning of their user experience on your site, so hopefully your page will seem relevant to their search. But there’s little chance that experience will ever begin if your page lacks the necessary search engine optimization (SEO) to place it among the top search results. SEO requires careful selection and implementation [...]
