Do you ever feel overwhelmed by the amount of email you receive? Much of it is probably marketing email, and the chances are you delete a lot of that pretty swiftly. If you’re in the business of email marketing, how can you ensure your emails will generate interest and inspire action? Of course, it’s important to make your emails look good, but that’s just one part of the readers’ overall user experience, and will only be discovered if the email is opened. It pays to [...]
So, you’re looking at a page on your website, and you know the text is too long. How can you make the message more effective? For the purposes of this article, we’ll assume the page describes a product or service you want to promote, since that’s usually the kind of page on which you’ll need to avoid boring the reader if you want them to become a customer, but much of this article applies to almost any type of page. There are several reasons why [...]
You may have noticed that in the last decade or so, as the internet has become ever more pervasive in our lives, that your attention span is not what it used to be. These days, we’re surrounded by media distractions more than ever before. At one time, our major distraction was usually television or perhaps video games. Now we have a whole new online world to deal with, and it never seems to sleep. And since that world became accessible through our cellphones and other [...]
